Welcome to the Outcome-Centric Selling® Academy

A highly effective new approach to mastering today's complex B2B sales environments - for both individual B2B sales professionals and B2B sales organisations

For Individuals and Organisations

The Outcome-Centric Selling® Academy is aimed at both ambitious individual B2B sales professionals and progressive B2B sales organisations.

Our syllabus incorporates the latest research into B2B buying behaviours and is designed to improve sales effectiveness throughout every phase of your customer’s buying decision journey - from territory and account planning to prospecting, outreach, value-creating conversations, qualification, stakeholder management and crafting winning customer-specific value propositions.

  • For Ambitious B2B Sales Professionals

    We enable you to enhance your personal selling skills with our self-paced, on-demand online Outcome-Centric Selling® Academy - including optional 1:1 personal coaching.

  • For Progressive B2B Sales Organisations

    We offer a complete program that starts by evaluating your existing people and processes, leading to a tailored high-impact sales effectiveness program that combines on-demand, on-line and on-site elements including customised sales tools and ongoing reinforcement and support.


For Ambitious B2B Sales Professionals: On-Demand, Self-Paced Training

12 months unlimited personal access to the complete Outcome-Centric Selling® program, with the option to sign up for 1:1 personal coaching.

Try Before You Buy: 28-Day Free Preview

28-day free individual access to the core principles that underpin Outcome-Centric Selling® if you prefer to "try before you buy".


For Progressive B2B Sales Organisations

We offer a integrated approach that starts with a systematic evaluation of your existing people and processes, resulting in a uniquely-tailored high-impact, long-lasting sales performance improvement program based on Outcome-Centric Selling® principles that combines appropriate on-demand, on-line and on-site elements, supported by customised sales tools and ongoing reinforcement and support.

  • We’ll start by evaluating your existing sales organisation and current sales processes ...
  • And then we’ll use the findings to develop and implement a customised program ...
  • That will upskill your salespeople and coach and develop your managers ...
  • And enable you to create an environment that drives continuous improvement
Find out more - Book a Zoom Call


Your Guide to the World of Outcome-Centric Selling® - Bob Apollo

Bob Apollo

Chief Outcomes Officer

Bob is the founder and Chief Outcomes Officer of Inflexion-Point Strategy Partners Limited, the creators of the Outcome-Centric Selling® System. He is a Founding Fellow of the Institute of Sales Professionals and a Founding Contributor to the International Journal of Sales Transformation.

Following a successful career spanning start-ups, scale-ups and established corporates, Bob now works as a guide and mentor to progressive B2B-focused, technology-based businesses who are seeking to implement a modern, systematic and adaptable approach to revenue growth.